Alaska Airlines
Alaska Airlines knows all about hospitality and part of that is being thoughtful to its guests by sending the right content to the right person at the right time. With personalization and automation top of mind, along side the talented folks at Shaw/Scott we created a flexible, modular email template, life-cycle, transactional, promotional email campaigns, pattern library, and illustration.
The Services:
Art Direction, Email Modular Template, and Campaign Design
Pre-Trip email series provides clear and consistent communication after booking and before day of travel, preparing guests for their trip, creating emotional attachment to the brand, and a seamless customer experience.
All hands on deck
Dynamic pattern library, modular email templates, and collaboration kept the brand ruthlessly cohesive (down to the direction of the gradient) across multiple channels, in-house, and external agency teams during an evolving brand refresh.
Scroll the Year In Review Email ↑
Mileage Plan Loyalty Badges
Gamifying loyalty program with award badges.
